Wednesday, August 12, 2009

positioning statements

My daughter and I were watching videos of nursery rhymes on youtube when we came across these ads:

An invitation to learn to “Speak English fluently” on the ABC song. An example of a keyword match missing out on nuances, I thought sympathetically, till I saw the next one.

A chance to get an “MBA in London in 1 year” on ‘Five little monkeys jumping on the bed’. I hit replay in case I'd missed out a nuance that linked the lyrics to the ad, but still couldn't get it. The ad saw a connect though,because it appeared again.

A university that claimed to have “India’s top engineering college” appeared on a shot of a bridge collapsing during the rhyme ‘London Bridge is falling down’. Before I had finished laughing, a contest from HP invited me to express myself. Yes, that sounds worthwhile. I’ll have a quick breakdown while I wait for the judges to decide if I win.

Walk when you talk appeared on three blind mice. Sure, you don’t need to see where you’re going if you’re walking for exercise. The line about losing calories (spelt loosing) was perfectly timed, bang on the shot of the poor mice losing their tails, courtesy the farmer’s wife.

Airtel’s special 5 offer came up on Hush Little Baby – what a terrific follow up to millions spent on getting people to talk…

I had always thought you couldn’t beat English subtitles on Hindi movie songs for a good laugh (our love is sweet alcohol and such like), but it turns out their tickle scores have been beaten forever.

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